About Us . . .

Apostrophe The Label

Founded in Singapore by Priyanka and Rebekah, Apostrophe was created to redefine how resort wear fits into real life.

Rather than clothing designed for a single holiday moment, we create pieces made for the full experience of travel: the movement, the transitions, the repetition, and the quiet rhythm of arriving somewhere new.

Our collections focus on breathable natural fabrics, relaxed silhouettes, and thoughtful details designed to be packed, worn, reworn, and lived in across destinations, climates, and occasions.

Produced in limited runs and small batches, we also repurpose leftover fabrics into new styles wherever possible, helping reduce waste through a more considered approach to design.

Apostrophe is for women who want clothing that feels relaxed but refined, easy but elevated, and made to travel with them again and again.

Shop Our Products

Don't miss out on our new arrivals!

Let's Shop >