Shop New Arrivals Now

Shop Now >

Vacation Redefined.

At Apostrophe the Label, we create lightweight pieces made to pack well, wear often, and move seamlessly through warm days, travel plans, and everything in between. Designed in Singapore and produced in limited runs, our collections focus on thoughtful design, repeat wear, and a more considered approach to fashion.

Why Apostrophe?

An apostrophe is a mark of possession.

To us, it is a reminder that style should belong to the woman wearing it…not trends, expectations, or the moment.

We believe confidence comes from feeling comfortable in your own skin, certain in your choices, and at ease in what you wear.

Apostrophe was created for women who dress for themselves, move at their own pace, and know that simplicity can still make a statement.


  • MADE TO TRAVEL WELL Lightweight pieces designed to pack well, be worn often, and move seamlessly through every stage of travel. PRODUCED WITH INTENTION Created in limited runs and small batches, with leftover fabrics repurposed wherever possible to help reduce waste across collections. DESIGNED TO LAST Breathable natural fabrics, timeless silhouettes, and thoughtful details made to return to season after season.